Over the past few days popular actor Hrant Tokhatyan's voice has been soliciting donations by telephone from residents of Yerevan as part of the annual fund-raising by Hayastan All-Armenian Fund that this year is focused on helping struggling rural communities in Armenia and Nagorno Karabakh.
The Fund established in 1992 has been holding 12-hour telethons every year since 1996; the telethon is usually preceded by phoneathons. During the phoneathons held in Armenia since 2003, small, middle and big businesses as well as individual entrepreneurs are approached to make contributions to the years' biggest fundraising event.
The recorded voice of Tokhatyan randomly appearing on land lines is a novelty introduced this year.
Armenian News
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