Queen Elizabeth=?UTF-8?B?4oCZ?=s diamond jubilee worth £44 billion

A report has emerged saying that Queen Elizabeth II and the Royal Family are worth £44 billion. According to Forbes Magazine however, that's not the value ascribed by the eggheads here at Forbes who work out the billionaires' rankings
The report has come from a company specialising in brand values:"Brand Finance, the brand valuation consultancy that compiled the report, says that in contrast to the monarchy's value at £44.5 billion, Tesco is worth £33 billion while M&S is valued at £7.4 billion," it says."The £34 billion 'intangible asset value' of the monarchy is offset by an estimated £7.6 billion worth of costs. These include a long-term security bill of a little over £3.3 billion, while any potential buyer of "The Firm" would be saddled, according to Brand Finance, with Civil List costs estimated at £461 million and travel at £195 million."The jubilee celebrations will last four days, running from June 2 to 5. Recent polls by Yougove have found that the English are more interested in the celebrations than the Scots who launched an independence campaign earlier this week.   Read more... (177 words)

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