Brand hotels vs star peers

The recent years have sparked renewed interest among celebrities towards the hospitality industry. The international celebrity community has showcased more vivid passion for private hotels and inns. And nowadays they tend to purchase and develop their own hotel properties and lodgings.The key factor here is to make your property distinguishable, more individually perceptible – to lay on a personal celebrity touch and outline, so that the property could stand out among some other ones and enrapture its visitors.Suchlike properties, especially if they’re bearing the name of a renowned celebrity, are more likely to become a target for criticism, the international experts say. The grounds are quite simple – just every one, starting from field experts up to hotel visitors, tries to stage each hotel design item to raw talks and evaluation.When individual style predetermines brand creationStarting from Hollywood stars up to vogue celebrities or musicians – everyone tr ies to impose some creative style-line to its own brand hotel, by making it more coherent with its individuality.While talking about famous hotels, owned by celebrities, Hilton Hotels are the first one to spring to mind(http://www.inlobby.com/r/hilton-hotels.html). The chain, which was once founded by a well-known hotelier, Conrad Hilton, in 1919, got highly winded up in the press due to Hilton heiress, Paris Hilton.Talking about other celebrity-owned-hotels, one may not miss out the famous British actor John Malkovich, who owns The Big Sleep lodgings, enclosed in Cardiff, Cheltenham, Eastbourne (http://www.inlobby.com/r/big-sleep.html). John Malkovich used to talk short on his hotel business, by mentioning only that it’s nothing more but a mere capital investment.U2 soloist Bono and The Edge own an Irish hotel in Dublin, The Clarence, engrossed in full Irish coloring and look&feel. The hotel was originally built in 1853. Bono decided to purchase the hotel once its bar turned into one of the first attraction-spots for the crowds of artists and musicians.Coppola Resorts, owned by a renowned filmmaker Francis Ford Coppola, is another value in the circle of hotel industry. The property is located in the heart of jungles in Guatemala, Belize. Personal life-touch and design mood lies in the background of property outfit and embodiment. The resort has a distinguished design with organic woods and straws. Minimum luxury – maximum relax, travelers admit. Francis Ford Coppola also owns a 10-room property in Guatemala, another incredible runaway spot.The Cuban-born American signer, Gloria Estefan owns a hotel property, called Costa D’Este Beach Resort, located in Florida (http://www.inlobby.com/r/costa-deste.html). In 2004 the hotel was purchased for $12.5 million dollars and now gets to be known as not only a perfect accommodation, but also as an oceanfront dining place with the Estefans’ seasonal dishes and cuisine served at a s pot.Another holiday spot, owned by a famous celebrity, is located in the Bahamas (http://www.inlobby.com/r/nassau-hotels.html) and has the touch of Caribbean and African soul. Marley Resort & Spa overlooks the ocean and invites non-traditional holidaymakers to engross into feng shui atmosphere. The property was founded by Bob Marley and his family. The design was inspired and outfitted with artifacts and materials, sourced from Africa and the Caribbean.New York holidaymakers are invited to enjoy their stay at the Greenwich Hotel and esteem Robert De Niro’s property (http://www.inlobby.com/r/new-york.html). High ceilings, libraries, Swedish Duxiana beds, the historical fragments of the Big Apple – all these will delure you into a peaceful rest at the Greenwich.Clint Eastwood is also on the same rails with his Hollywood mates. The famous actor and film producer owns Ranch Hotel with 22 acres, which houses 31 guest-rooms, located in Carmel, CA.The amateurs of winter skiing sport are invited to Sundance ski resort, owned by Robert Redford. Since 1978 Park City, Utah, hosts annual Sundance film festival, organized under the auspices of Robert Redford.Quite non-traditional and vogue inspired hotel solutions may be found in Palazzo Versace hotel property, designed by Donatella Versace. By the way, the guests are going to get pleasantly surprised by receiving free bottles of Versace perfume as a part of their welcome package.The famous Russian entrepreneur, Oleg Deripaska, is also noted in the list of hotel owners. The latter spent 6-6.5 mln EUR for the reconstruction of Aurelio Hotel in the Austrian Lech-am-Arlberg which is now known for its famous ski-driving rallies, rest and spa services. The hotel is one of the few properties which offers skiing on untouched mountain slots to which rest-makers are transferred by private helicopters.Armenian touch in the hotel industryWell, Armenian names and investors are also spotted in the list of ho tel owners, acknowledged throughout the world. Kirk Kerkorian is surely on top of this pyramid.Caesars Palace, International Hotel, Flamingo Hotel, MGM Grand Hotel & Casino, more than 15 hotels, MGM Resorts Hospitality – all these names are definitely not enough to outline the scope of entertainment and hotel business development, carried out at one time by Kerkorian.These hotels were once ranked among the largest hotels in the world. Currently MGM Resorts Hospitality hotels with their own shops, nightclubs, restaurants, casinos have turned into Las Vegas business card (http://www.inlobby.com/r/las-vegas.html).MGM brand hotels’ development line underpinned a new stage in the hotel industry and in the delivery of VIP entertainment and hotel services, some of the international analytics said.The last decade of hotel industry witnessed the rise of another Armenian brand hotel name, the Tufenkyan Heritage Hotels. James Tufenkyan, inspired by the Armenian beauty, trad itions and cultures, pushed the leverages of his own business with an aim to found and introduce hotel chain. He revived the Armenian spirit and touch, by trying to incorporate them into hotel design and look&feel. The guest reviews, shared at TripAdvisor, claim that tourists are most of all delighted by the Armenian coloring, traditional taste and reflection of national customs into the style and design, as well as by carpet weaving items and national instruments.All in all, the properties of the Tufenkyan Heritage continue to welcome both the locals and tourists within the heart of the Old Dilijan Complex, Avan Dzoraget Hotel, Avan Villa Yerevan Hotel and in other restaurants and rest-houses, inspired by the Armenian customs and spirit.   Read more... (1007 words)

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